Programmatic Display Advertising Market Overview
Maximize Market Research provides a brief description of Programmatic Display Advertising. It includes the latest snapshots of the Programmatic Display Advertising Market, and best understands its features with an overview of the market that highlights standard topics and customizes the data as needed. This overview will help clients decide how to approach the Programmatic Display Advertising market and understand the situation in the industry.
Programmatic Display Advertising Market was valued at US$ 572.74 Bn. in 2023 and the total Programmatic Display Advertising revenue is expected to grow at 14.3% from 2024 to 2030, reaching nearly US$ 1459.77 Bn.
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Programmatic Display Advertising Market Report Scope and Research Methodology
The research offers an extensive analysis of the global Programmatic Display Advertising market encompassing aspects such as size, growth, supply, demand, share, innovations, and recent developments. Key stakeholders can leverage the statistics, tables, and figures in the report for strategic planning that drives organizational success. The Programmatic Display Advertising market report includes a comprehensive overview of key players in the Programmatic Display Advertising industry, encompassing Company Profile, Revenue, Product Specifications, Production Capacity/Sales, Price, and Gross Margin Sales. Additionally, the report provides a detailed examination of the competitive landscape. The Programmatic Display Advertising market size was determined using a bottom-up approach by value estimation. The report employs SWOT analysis and Porter's Five Force Analysis to define, characterize, and analyze the competitive landscape of the Programmatic Display Advertising market, with a focus on global key players.
Programmatic Display Advertising Market Regional Insights
Gaining a comprehensive grasp of local energy, economic, political, and geographic factors is crucial for conducting a meaningful evaluation of potential policy choices in response to the evolution of the Programmatic Display Advertising market across the regions outlined in the report. The report aids clients in comprehending regional insights, thus ensuring a thorough understanding of the impacts of the Programmatic Display Advertising market and identifying local growth prospects and limitations at the country level.
Programmatic Display Advertising Market Segmentation
by Format
Display ads
Video Ads
Native ads
Social Ads
Others
With a total share of 44.6% in 2023, the video ad segment led the programmatic display advertising market by format. This is a result of increased screen time during the COVID-19 pandemic, quicker network connection, the rollout of 5G technology, and the need for short content as people's attention spans get shorter. Usually lasting a few minutes, video ads beat traditional ads thanks to their captivating visual and aural components. Vertical video is a new form of video advertising that has surfaced with the growth of social media. Because video marketing has a high recall power and a powerful blend of audio and video, people are more likely to remember it.
by Organization Size
Small and medium enterprises (SME)
Large enterprises
by Platform
Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Data Management Platforms (DMPs)
Ad Exchanges
Ad servers
Ad networks
by Display
Mobile devices
Tablets Laptops
Desktops
Connected television (CTV)
Digital-out-of-home (DooH)
Others
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Programmatic Display Advertising Market Key Players
North America
1. Google
2. Facebook
3. Amazon Advertising
4. Verizon Media
5. Microsoft Advertising
6. Adobe Advertising Cloud
7. AppNexus
8. PubMatic
9. OpenX
10. Rubicon Project
11. Xandr
12. MediaMath
13. Sizmek by Amazon
14. Taboola
Europe
15. Criteo
16. Adform
17. Yieldbird
18. Dentsu Aegis Network
19. Teads
20. BidTheatre
21. Mediatool World W AB.
APAC
22. Adimo
23. Baidu
24. FreakOut
Key questions answered in the Automotive Relay Market are:
- What is Programmatic Display Advertising?
- What are the Programmatic Display Advertising market segments?
- What are the major drivers of the Programmatic Display Advertising Market?
- What factors are expected to challenge the market growth during the forecast period?
- Which region held the largest Programmatic Display Advertising market share?
Key Offerings:
- Market Share, Size Forecast by Revenue | 2024−2030
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
- Market Segmentation – A detailed analysis by segments and sub-segments
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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