1. Get it right first, then get it right

Brilliant creative ideas make the eyes bright and impressive, but the right appeal will change people's attitudes and affect people's behavior. For example, when making a clothing album, smart models should use body language to express the designer's dedication to the production, but do not let their smart conditions cover up the style of clothing, otherwise it is easy to attract readers' attention to the model's body and forget that the clothing is the real protagonist, no matter how good the creativity can not effectively convey information, it is against professionalism.

2. Focus on the purpose and theme of the album

No matter what kind of book idea, must be reader-oriented. Albums are for readers to see, to achieve a certain goal, to promote the operation of the market, not to please the judges of the advertising awards, not to let others collect, not to let the creator complacent. Creative people need to be extremely deep in the mind of the target audience, the idea is easy to resonate.

3. Get to the point

The writer or director has hundreds of thousands of words or 120 minutes to tell the story, the puzzle books printing manufacturer has only a very limited number of words and pages to tell the story. Therefore, creative people should get used to focusing on the way of thinking, and seize the key points to make a big article.

4. Keep it simple

The customer sees the puzzle books printing manufacturer as a means rather than an end, as a reference for collaborative decision making. Moreover, for the most part, the reader passively receives the information conveyed in the album, and the more easily the information is absorbed by the perceptual organs, the more easily it penetrates his subconscious mind. Don't overestimate your audience's ability to understand and analyze information, especially for senior decision makers, who don't have much time to think about these ideas. Therefore, the idea should be simple and clear, easy to associate.

5. Be logical

There was once a poster for an optician's shop with an illustrated picture of a cyan melon and the caption "Is this XIGUA or QINGGUA?" The subtitle is "If you can't tell, it's time to change your glasses." In fact, this advertisement has a lot of ideas, but for consumers, it is not clear what is the fruit, not necessarily related to the lack of glasses. The idea that violates the basic logic must be carefully examined unless it is a deliberate expression, so as not to affect the persuasive power of the advertisement.

6. Be able to write and visualize your ideas

A copywriter was given the task of creating a title for a page that the client had already approved. The picture is a car dragging light and shadow, seems to be driving at high speed, he thought for a long time, there is no appropriate expression, barely use "everything far behind" to show the characteristics of the car acceleration, but the overall feeling is still not matched with the picture, there is no vitality. So a good idea is one that is very cleverly written and visualized.

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