Washington Wizards NBA), Washington Mystics WNBA) along with Resources One Sector. Etihad Airways is likewise the main identifying rights partner for the VIP lounge at Resources One Sector, which offers around 2, 000 VIP guests and fans on Wizards and Capitals video game nights. "We are happy to proceed our partnership with Etihad Airways because it holds true to our commitment to the "dual bottom line" at Significant Sports Amusement, "Jim Van Rock, Head Of State of Company Operations and Chief Commercial Policeman at Monumental Sports Enjoyment, stated. "With Etihad Airways, we found a terrific companion who has actually assisted give us with a system to expand our brand worldwide while consequently making certain Etihad is getting the brand recognition they should have in our Country's Funding." "Etihad and Monumental Sports share a number of the very same objectives and values, " Patrick Pierce https://www.washingtonwizardsapparel.com, Etihad Airways Vice President of Advertising Collaboration stated. "We take pride in what we have completed with each other given that 2015, and we are delighted to proceed supplying remarkable experiences for Caps, Wizards and Mystics fans throughout the D.C. City Location and across our international network." With an emphasis on advertising and commemorating the international nature of sport, MSE and Etihad have worked collaboratively to produce significant consumer experiences for vital consumers and regular tourists. Additionally, the two have actually created engaging material programs that consist of the distinctively effective 'Hockey is for Everyone' month activation in 2017 which brought UAE females's hockey experience Fatima Al Ali to the United States to exercise with the Capitals. Her visit recorded the creative imagination of hockey followers and media alike in the USA and assisted advertise an essential story for MSE and Etihad regarding diversity and incorporation in sporting activities. The activation was so successful that in February 2018, MSE and Etihad brought the whole UAE nationwide females's hockey group to D.C. as a follow-up to Al Ali's visit. MSE and Etihad's international initiatives also saw Mystics instructors and players bring their skills to the UAE to host basketball centers in a continued effort to encourage females in sporting activity. Most just recently, the partnership was called a finalist in the sponsorship classification at the 2018 Leaders Sports Honors in London in October. As component of this extension, Etihad Airways will proceed to obtain a selection of branding possibilities at Funding One Field and will certainly work with MSE to develop brand-new web content campaigns around the sporting activities of basketball and hockey. Washington, D.C., is a global hub for traveling with three worldwide airports and 500 worldwide trips every week serving 64 million travelers per year. The nation's capital is additionally one of 4 American cities offered by Etihad from its home-base in Abu Dhabi, the capital of the United Arab Emirates.
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